Sumol & Compal: The Best Juices From Portugal


Sumol + Compal S.A. is a Portuguese food and beverage company specializing in soft drink production and bottling. The company’s principal activities are the manufacturing, marketing, bottling, selling, exporting, and distribution of various types of beverages, such as soft drinks, juices, nectars, bottled water, beers, and other related products. It also has operations in the sectors of plastic and glass bottle manufacturing. Their brands include Sumol, Compal, Sucol, Tagus, Frize, Um Bongo, and Água Serra da Estrela.

150316_AUR_DR_Classico_3_PIt was founded in 2008 through the merger of Sumol (founded in 1945 as Refrigor) and Compal (founded in 1952), two leading Portuguese companies with a long history.150226_PAU_DR_BLACKLABEL_P In the Azores and Madeira Islands, these beverages are common and are very popular amongst tourists and locals alike. The Compal juices are rare in the sense that they are filled with the actual fruits that they say on the label. For example, their Passion Fruit Juice by Compal (picture above) has 20 fresh passion fruits in each container. The delicious fresh flavors and innovative marketing has allowed these Portuguese company to become one of Portugal’s most popular brands sold in every grocery store and coffee shop in Portugal.Compal-Maca-Beiras_500x318 This is a must-try when you are in Portugal or one of its regions such as the Azores and Madeira and most recently sold in Mozambique. Recently I have noticed more and more Portuguese stores and bakeries in Canada and the United States are starting to carry the brand with many mainstream grocery stores even Walmart carrying the beverages in their International section of the store.

Flavors of Fresh Juice: Cherry, Apple, Orange, Pineapple, Mango, Peach, Plum, Passion Fruit, and some other flavors all fresh produce from the Portugal region. The taste of Portugal is in every bottle!


About the Author
I do marketing, branding, brand research, promotions etc for the region of the Azores.

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